As the largest real estate community in the United States, with over 2M+ members and an extensive lineup of real estate tools, digital products, and coaching to sell; they had the foundation for growth. What they needed was the science to make it happen.
High-traffic homepage underperforming on conversions
Complex product value getting lost in translation
Ambitious testing goals without the infrastructure to match
Siloed teams needing a unified testing approach
Before kicking off any engagement, our team performs a critical discovery phase a complimentary 4 week deep dive that sets us apart from traditional agencies.
While most start billing from day one, we believe in understanding first, then executing. This research-first approach revealed something crucial: BiggerPockets wasn't facing a traffic problem or even a product problem – they were facing a storytelling challenge.
By investing in a pre-kickoff discovery, we identified strong opportunities for meaningful, revenue-focused, transformation - not just surface-level fixes.
We delivered a three-phase strategy that balanced quick wins with systematic change:
Instead of redesigning the homepage, we reorganized existing content to match user decision patterns. This simple but data-backed change drove an immediate 3.9% increase in sign-ups – translating to 78,000 additional monthly users.
Our analysis showed pricing information was a conversion catalyst, not a barrier. By elevating pricing details, we achieved:
18.35% increase in Pro upgrades
10.4% boost in overall sign-ups
$427K additional monthly revenue
The real breakthrough came from breaking down silos. By aligning product and marketing teams around shared data, we:
Improved agent finder conversions by 6.08%
Reduced implementation cycles by 64%
Created sustainable testing processes
Beyond immediate wins, we helped BiggerPockets build systems for sustained success
Testing Framework
72-hour deployment cycle
Cross-functional testing protocols
Self-sustaining optimization program
Established growth experimentation culture
5.6x projected monthly ROI
The most impactful changes came from understanding user behavior, not from following conversion optimization "best practices." This research-first approach led to our 62.5% win rate – significantly above industry standards.
We’re not here to guess. We’re here to prove.
Our highest-impact test was a content reorganization, not a redesign. By aligning with user decision patterns, we turned existing assets into conversion drivers.
The lasting impact wasn't just in metrics – it was in transforming how BiggerPockets approaches growth. By breaking down silos and building testing infrastructure, we created sustained improvement capabilities.
This is what it means to be Experiment Led.
"One of our biggest wins was that we were able to more than double the conversion rate from an unknown user to a member on our site in our highest traffic section.
The implementation of some strategic tasks and new features we were able to more than double the conversion rate of that site section which has yielded, I would say, over 20% growth in new member acquisition."
— Leah Delaney, Director of Memberships Marketing at BiggerPockets
+16.3% Growth in New Member Registrations
+19.5% Uplift in Pro Annual Plan Sign-ups
Your Custom Growth Roadmap
We'll analyze your current growth efforts and build you a detailed 90-day action plan showing exactly how we'll drive results across channels.
Channel-Specific Opportunities
Our team will identify your biggest growth opportunities across paid, organic, and product – complete with estimated impact and implementation timeline.
Competitive Edge Analysis
Get insights into what's working (and what isn't) in your market, plus specific strategies to outperform your competition.
Clear ROI Projection
We'll show you exactly what results to expect and when, backed by data from similar businesses we've grown.
Replace guesswork with systematic testing
Drive growth consistently, and profitably
Get measurable results you trust
Unlock your next growth phase
