Last updated: 31 March 2025
The website experimentled.com ("the Site") is operated by Experiment Led ("we", "us", "our"), a company incorporated in Singapore. We primarily serve clients in the United States and globally. Our registered office is located in Singapore.
When you interact with us or use the Site, we act as the data controller of your personal data. This means we are responsible for processing your personal data and determining how it is used. This privacy and cookies notice explains the types of personal data we may collect about you, why we collect it, what we use it for, and what rights you have.
If you have any questions about our data practices or this notice, please contact us at: Email: contact@experimentled.com
WHAT INFORMATION DO WE COLLECT?
We collect, store, and use the types of personal data listed in the table at the end of this notice. This may include:
We use your personal data for the purposes outlined in the table at the end of this notice, including:
You may object to certain types of processing, particularly profiling related to direct marketing.
We rely on the following legal bases to process your personal data:
We may share your data:
We may also share aggregated, anonymized data for analytical purposes.
We use cookies and similar technologies to enhance your experience. Categories include:
When you first visit the Site, and periodically thereafter, we request your consent to use cookies (except strictly necessary ones). You can manage your cookie preferences at any time in your browser settings.
Learn more: www.allaboutcookies.org
Our Site may contain links to external websites. We are not responsible for the privacy policies or content of those third-party websites.
Depending on your location, you may have the right to:
To exercise any of these rights, contact us at the email above. We may require identity verification.
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA/CPRA), including:
To make a request, contact us at contact@experimentled.com. We do not sell your personal data.
We only retain your personal data for as long as necessary for the purposes set out in this notice. Specific retention periods are listed in the table below.
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, use, loss, or destruction.
We comply with Singapore's Personal Data Protection Act (PDPA) and, where applicable, the California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR).
Category of Personal DataPurpose of ProcessingLawful BasisRetention PeriodName and contact detailsTo send you campaign or service informationPerformance of contract180 daysPayment informationTo process payments and refundsPerformance of contract180 daysContact historyCustomer support and servicePerformance of contract180 daysService usage dataInternal analytics and service improvementLegitimate interests180 days
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