Privacy Policy

Last updated: 31 March 2025

PRIVACY AND COOKIES NOTICE

The website experimentled.com ("the Site") is operated by Experiment Led ("we", "us", "our"), a company incorporated in Singapore. We primarily serve clients in the United States and globally. Our registered office is located in Singapore.

When you interact with us or use the Site, we act as the data controller of your personal data. This means we are responsible for processing your personal data and determining how it is used. This privacy and cookies notice explains the types of personal data we may collect about you, why we collect it, what we use it for, and what rights you have.

CONTACT INFORMATION

If you have any questions about our data practices or this notice, please contact us at: Email: contact@experimentled.com

WHAT INFORMATION DO WE COLLECT?

We collect, store, and use the types of personal data listed in the table at the end of this notice. This may include:

  • Name and contact details
  • Payment information
  • Contact history
  • Information related to the use of our services

HOW WE USE YOUR PERSONAL DATA

We use your personal data for the purposes outlined in the table at the end of this notice, including:

  • Communicating with you about services you signed up for
  • Providing customer support
  • Internal research and development
  • Marketing automation and segmentation

You may object to certain types of processing, particularly profiling related to direct marketing.

LEGAL BASIS FOR PROCESSING

We rely on the following legal bases to process your personal data:

  • Consent
  • Performance of a contract
  • Legal obligation
  • Legitimate interests

DATA SHARING

We may share your data:

  • With service providers who support our business operations
  • When required by law
  • With your consent

We may also share aggregated, anonymized data for analytical purposes.

COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and similar technologies to enhance your experience. Categories include:

  • Strictly necessary cookies
  • Analytics cookies
  • Customization cookies
  • Security cookies
  • Social media cookies
  • Advertising cookies

When you first visit the Site, and periodically thereafter, we request your consent to use cookies (except strictly necessary ones). You can manage your cookie preferences at any time in your browser settings.

Learn more: www.allaboutcookies.org

THIRD-PARTY LINKS

Our Site may contain links to external websites. We are not responsible for the privacy policies or content of those third-party websites.

YOUR RIGHTS

Depending on your location, you may have the right to:

  • Access your personal data
  • Correct or update inaccurate data
  • Request deletion of your data
  • Object to or restrict processing
  • Receive your data in a portable format
  • Withdraw consent

To exercise any of these rights, contact us at the email above. We may require identity verification.

CALIFORNIA RESIDENTS

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA/CPRA), including:

  • The right to know what personal information we collect
  • The right to delete personal information
  • The right to opt out of the sale or sharing of personal information

To make a request, contact us at contact@experimentled.com. We do not sell your personal data.

DATA RETENTION

We only retain your personal data for as long as necessary for the purposes set out in this notice. Specific retention periods are listed in the table below.

SECURITY

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, use, loss, or destruction.

APPLICABLE LAW

We comply with Singapore's Personal Data Protection Act (PDPA) and, where applicable, the California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR).

TABLE OF PERSONAL DATA USAGE

Category of Personal DataPurpose of ProcessingLawful BasisRetention PeriodName and contact detailsTo send you campaign or service informationPerformance of contract180 daysPayment informationTo process payments and refundsPerformance of contract180 daysContact historyCustomer support and servicePerformance of contract180 daysService usage dataInternal analytics and service improvementLegitimate interests180 days

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