The HiPPO | Highest Paid Person's Opinion
The ZEBRA | Zero Evidence But Really Arrogant
The SEAGULL | Senior Executive Who Always Glides in, Unloads, and Leaves Loudly
The WOLF | Working On Latest Fire
The COBRA | Cognitive Bias Related Assertions
The PUMA | Promotes Unusually Meaningless Assumptions
The OSTRICH | Opposing Statistics That Reveal Important Customer Habits
The GOOSE | Guesstimating Overly Optimistic Success Expectations
The WHALE (Wisely Hypothesizing And Learning Everything)
The methodical deep diver in the ocean of growth. Unlike their chaotic counterparts, WHALEs use sophisticated systems to navigate decisions, much like their echolocation in nature.
They're known for gathering extensive data before surfacing with insights, and building collaborative pods to test theories. While they may take longer to breach with conclusions, their findings create waves of sustainable growth.
Most commonly spotted leading evidence-based experiments and teaching others to dive deeper than gut feelings.
We know that even with data in our hands, there’s always room for interpretation. That’s why we treat every decision as an experiment and learn from our hypothesis. We don’t cling to decisions like they’re the final answer. We test, tweak, and improve, because we know that more growth is just an experiment away.
We’re not here to guess. We’re here to prove.
Opinions are cool, but data is what drives us. We don’t rely on gut feelings. We trust the results. WAELs don’t just follow trends or best practices, we make our own. We’re data nerds who know that sometimes, the numbers surprise us. And that’s exactly why we keep testing.
In a world of noise, we listen to real-world results.
For WAELs, failure is where the best learnings happen. We embrace mistakes, missteps, and those times when experiments don’t go as planned. Why? Because every wrong turn teaches us how to make a right one. Failing forward is how we level up.
We don’t fear failure. But we never make the same mistake twice.
We don’t pretend to have all the answers. WAELs are curious, humble, and ready to be wrong. We know that even our best ideas need testing and that sometimes, the data will show us that our assumptions weren’t as bulletproof as we thought. That’s not a setback. It’s an opportunity to improve.
We aren’t attached to being right. We’re attached to getting better.
Being WAEL isn’t limited to product tests or sales strategies. We take this approach everywhere, into how we build teams, how we structure meetings, how we launch new projects. We’re always experimenting, always refining. There’s no final version of WAEL. It’s a constant state of iteration.
If it’s worth doing, it’s worth experimenting on.
WAELs are never done growing. We believe that there’s always room for improvement, always another angle to test, always more to learn. Whether it’s in business, personal development, or making the best cup of coffee, we’re always looking for ways to make things better.
We don’t settle. We are relentless.
WAELs know that the best experiments come from collaboration. We seek out different perspectives, share our insights, and grow as a community. Being WAEL isn’t about going solo. It’s about learning from others and pushing each other to be better.
Experiment together. Win together.
WAELs are endlessly curious. We want to know how things work, why they work, and what happens when we change the variables. We’re never satisfied with “good enough”. We’re always asking, “What if?”
Curiosity drives us. Experiments fuel us.
Nothing is off-limits. If something’s always been done a certain way, we want to know why and then we want to challenge it. WAELs are disruptors, innovators, and explorers. We don’t take “because that’s how it’s done” for an answer.
Assumptions are meant to be tested.
Being WAEL isn’t about achieving a specific goal or reaching a certain status. It’s about embracing a mindset that drives you to constantly push boundaries, adapt, and grow. It’s a philosophy of improvement, iteration, and innovation.
WAEL is who we are. It’s what we do. It’s how we grow.
Hit subscribe and jump into the never ending journey of testing, learning, failing, winning and then doing it all over again.
Tired of swimming in the shallow end of marketing opinions?
Join the WAEL movement and let's explore the depths of experiment-led growth together. We surface occasionally with interesting finds, experimental insights, and maybe a few whale puns ;)
No spam, no jargon. Just sharing what actually works.
